Scarlet Johansson did not intend to, but when the Hollywood actress represented SodaStream, an Israeli company operating in the occupied territories, and claimed that the Palestinian workers receive the same full rights as their Israeli counterparts, she raised an international media storm. Responding to criticism that the plant’s location in occupied territory violates international law, SodaStream CEO Daniel Birnbaum claimed, “We are very proud of our plant in Mishor Adumim. It must be understood, the plant employs both Israelis and Palestinians. All workers have equal rights. We call this an ‘island of peace’” (from[i] Israel Hayom[/i], 3 Feb. 2014).