‘Coolest Monkey In The Jungle’: H&M Torched Online For ‘Racist’ Ad

The fast-fashion retailer has been blasted online for its supposedly tone-deaf advertisement and perceived insensitivity.

“This image has now been removed from all H&M channels and we apologise to anyone this may have offended,” H&M told SBS News in a statement.

H&M has replaced the image with a generic photo of the hoodie on its own.

Reaction online has been mostly negative, with the general consensus being that the add was “inappropriate,” “offensive”and “racist.”


The King Center suggested more diversity and cultural sensitivity training is needed to prevent retailers from causing mass offense.


Others believed a boycott of the store was the only way to communicate just how inappropriate the image was.


The retailer came under fire from animal rights group PETA in 2017 for a hoodie which bore the phrase, ‘Dogfight in a Random Alley,’ over accusations that it sent, “a dangerous message.” H&M agreed to stop selling the article of clothing immediately.


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