Published November 10, 2017
CLOQUET, MINNESOTA – Fond du Lac Tribal and Community College was honored with a Bronze Medallion award for excellence in public relations, marketing, and communication in the 2017 National Council for Marketing and Public Relations District 5 Medallion Awards competition.
The Bronze Medallion of Excellence award in the College Promotional Brand Video category recognized the college’s video about the First Responder and Emergency Medical Technician courses offered at the college.
The video features Fond du Lac Tribal and Community College students and faculty talking about advantages of the courses and shows students in hands-on situations practicing emergency first responder techniques. The Bronze Medallion of Excellence award-winning video can be seen on the college’s YouTube channel that is integrated into the web site at www.fdltcc.edu.
Fond du Lac Tribal and Community College Public Information Director Tom Urbanski worked with Fond du Lac Tribal and Community College graduate Chris Brown of Cloquet to create, plan, film, and edit the award-winning video into its final form. Brown has worked on about 25 recent video projects for the college, helping build a collection of promotional videos across a range of programs and topics.
“This award is especially meaningful because one of our graduates, Chris Brown, has done a tremendous job creating a solid library of videos that highlight the great programs and people at our college,” said Urbanski. “He has a gift for capturing and conveying the right story, and when combined with his technical skills, the end results are always great. Chris has been a key part of our video marketing effort.”
The National Council for Marketing and Public Relations (NCMPR) is an affiliate of the American Association of Community Colleges and represents marketing and public relations professionals at community and technical colleges across the United States and Canada.
To view the award-winning video, hit arrow:
The regional Medallion Awards recognize outstanding achievement in marketing communication at community and technical colleges in NCMPR District 5, which includes Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, the Canadian province of Manitoba, Puerto Rico, and Virgin Islands. It is the only competition of its kind that honors excellence exclusively among marketing and public relations professionals at two-year colleges.
Award winners in each category are chosen from submissions by participating colleges and are judged and ranked by marketing and communication experts. Entries submitted to the Medallion Awards competition are judged on design, writing, creativity, communication, technical merit and overall effectiveness. The award recipients were announced at the NCMPR District 5 Conference held earlier in October in Dubuque, IA.
“The primary purpose of our marketing and communication projects is to convey messages about who we are, what we do, and the range of opportunities and benefits we offer to our students and the communities we serve,” said Urbanski. “I’ve always said that we don’t develop and produce projects to win awards, but it is nice to have your final products and efforts recognized by your peers and marketing industry professionals.”
There were over 300 entries submitted across 31 categories in the 2017 NCMPR District 5 Medallion Awards competition. The video categories are some of the most competitive categories and receive the largest number of entries each year.
“It is interesting to note that Fond du Lac Tribal and Community College is going head-to-head with very large schools located in major higher education markets including the Twin Cities, St. Louis, Kansas City and Omaha,” said Urbanski. “It’s satisfying to know that we are creating and producing marketing, advertising, and communication materials that can compete within that group.”
NCMPR has more than 1,550 members from more than 650 colleges across the United States, Canada and other countries. The counsel provides professional development opportunities, advocates on behalf of the profession and the institutions it serves, and recognizes professional excellence.
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