BBSNews 2014-08-28 — By Michael Hess. SodaStream International, the home soda company that profits from the illegal Israel occupation in the West Bank of Palestine may close it’s West Bank operation. The Jewish Daily Forward reports that SodaStream has lost more than 35% of it’s value since the beginning of the year and the expected profits for this year have fallen from 15% to 5%.The SodaStream company has drawn worldwide scorn after a debacle that included actress Scarlet Johansson becoming a spokesperson for the company in favor of the illegal occupation at the expense of human rights. The CEO of SodaStream, Daniel Birnbaum, claims however that BDS had nothing to do with it, scoffing instead, “The Israeli beverage maker’s decision has nothing to do with the ‘financial terrorists’ who organized the boycott”.
It’s been said around the world, Sodastream has gone flat. They should have not been making profits in territory illegally occupied by Israel. Once Palestine is free, then they can make a business in Palestine. Birnbaum made clear where the company’s ideology lays saying “We are Zionist.”